copied

Alludo

Strategy, brand architecture

(Technology)

Client
Design Studio / Corel
Services
Strategy, brand architecture

Boring
Old fashioned productivity software for old fashioned businesses

Not boring
Helping companies reimagine work, and break free from the 9-5.

Corel was a once lauded B2B software business that went head-to-head with Microsoft. But somewhere in the boom of cloud technology, and democratised design and productivity software, Corel failed to catch up. Post-covid with a new C-suit team arrived, emboldened by a mission to make work feel less like work, and in doing so create products that set them free from the confines of an office. Our strategy? To turn productivity on its head - no longer about doing more in less hours, Corel became Alludo - a business devoted to empowering businesses to break the 9-5 and find productivity anywhere, anytime any place.

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